Welcome to the Analytical CRM site! Helping with the analyzes of customer data for a variety of purposes: Designing and executing targeted marketing campaigns Designing and executing campaigns, e.g. customer acquisition, cross-selling, up-selling, addon-selling Analyzing customer behavior in order to make decisions relating to products and services (e.g. pricing, product development Management information system (e.g. financial forecasting and customer profitability analysis). This software will steer your organizational needs in the right direction.
Analytical CRM generally makes heavy use of data mining and other techniques to produce useful results for decision-making. It is at the analytical stage that the importance of fully integrated CRM software becomes most apparent the more information available to analytical software, the better its predictions and recommendations will be.
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